Coaching that moves
the needle.
Three core engagements — built for the real demands of health tech leadership at every stage.
A structured, ongoing coaching partnership for founders and senior executives in health tech. Combines behavioral science with strategic thinking to close the gap between where you are and where you need to be.
Engagement format: Bi-weekly 60-minute sessions, with async support between calls. Minimum 3-month commitment to ensure measurable progress.
- Strategic clarity on priorities and tradeoffs
- Improved decision velocity under uncertainty
- Accountability systems that build momentum
- 360-degree feedback and self-awareness
- Concrete 90-day action plans every cycle
- Red-teaming of key strategic decisions
For leadership teams that need to move faster together. Diagnose misalignment, establish shared mental models, and build the execution rhythms that high-performance teams run on.
Engagement format: Intensive kickoff workshop followed by monthly working sessions with the full leadership team. Includes individual assessments and group dynamics diagnosis.
- Shared vision and strategic alignment
- Clear roles, accountability, and decision rights
- Meeting and communication rhythms that work
- Conflict resolution and trust frameworks
- Culture and behavior change at team level
- Operating cadence design and implementation
A high-intensity, time-boxed engagement for a specific strategic challenge. Walk in with a question. Walk out with a decision framework, a recommendation, and a clear next step.
Engagement format: 2–3 deep-work sessions over two weeks, focused exclusively on one priority problem. Includes pre-work diagnostic and a written recommendation document.
- Problem diagnosis and root-cause mapping
- Scenario analysis and option evaluation
- Risk identification and mitigation planning
- Board-ready recommendation document
- Clear decision and concrete first action
- Financial and unit economics analysis where relevant
The Petra method.
Diagnose
Understand the real challenge — not just the presenting problem. We ask hard questions before we answer any.
Structure
Build frameworks that bring clarity. Turn complexity into a decision tree you can actually use.
Act
Every session ends with a concrete next action. No abstract insights. Only things you can do Monday morning.
Measure
Define success, then track it. Coaching is accountable to outcomes, not hours in the room.
Not sure which engagement
is right for you?
Book a 30-minute discovery call. We'll figure it out together — no commitment required.